Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad Targeting (mediapost.com)

Colorado Governor Jared Polis has signed into law a privacy bill that will require companies to honor people’s requests to opt out of targeted advertising — including requests that consumers make through browser settings or other global mechanisms.

With the move, Colorado is joining California, Virginia and Maine in requiring companies to allow state residents to wield more control over ad personalization.

Colorado’s “Protect Personal Data Privacy” (SB 21-190), signed Wednesday and slated to take effect in July of 2023, obligates companies to allow state residents opt out of the processing of their personal data for ad targeting.

Personal data includes information that’s “linked or reasonably linkable” to identified or identifiable individuals — which covers a great deal of data used for personalized ads.
more at source: https://www.mediapost.com/publications/article/364919/colorado-governor-signs-privacy-law-giving-consume.html

Related Posts

Branding Abroad: The French Riviera

Join Brent Niemuth, President, as he jet-sets across Europe's cultural highlights in a journey through the French Riviera, Italy, the Swiss Alps, and Spain. At each destination, Brent draws from the local landmarks to reveal a unique facet of branding. This time, Brent draws inspiration from the iconic brands omnipresent in the French Riviera, like Hermes and Louis Vuitton, to draw parallels between brand perception and price. Watch Video at: https://jschmid.com/branding-abroad-the-french-riviera/

Do you enjoy watching people fail?

I know I do. Well, now here’s your chance to watch me fail spectacularly. Join me, Matt Fey, Vice President and Creative Director at J.Schmid for an ANA (Association of National Advertisers) webinar where I take you through my past glories, revel in my successes, and wallow in my crippling, crippling failures. Hope to see you on Wednesday, November 30th, at 10:40am CST to watch me fail spectacularly. Thank you. Register at: https://www.ana.net/membersconference/show/id/MOC-SEP22E3

Stand Out in a Sea of Sameness

Disrupt. Delight. Drive. Three words that, together, form a mandate for our catalogs. From crowded mailboxes our books need to stand out and garner attention; pay off that attention with content that creates desire, and – ultimately – compel our customers to click, call or visit. It’s a tall order. And that first piece, Disrupt, is the 1st priority. If it doesn’t happen, the other two won’t. We could mail an 11” x 17” oversized book. That will get noticed. So would a ‘scratch and sniff’ cover? But most of us don’t have budget to add a bunch of bells and whistles just to make us louder than the other guys. I’m particularly mindful of this as I wade through the current flood of women’s clothing catalogs in my own mailbox, most of them conveying the long-suffering Spring + Early Summer + Mother’s Day mashup: covers graced with women pouring each other glasses of Rosé, or bikes with flower-filled baskets. Make no mistake: this is not a judgement, but a shared burden. What can we do—any of us—to stand out in a sea of perpetual sameness, when all we have to work with is the traditional, two-dimensional real estate of a catalog cover? Learn more at: https://www.jschmid.com/blog/stand-out-in-a-sea-of-sameness/
Back To Top
×Close search
Search