New Kimberly-Clark PROFESSIONAL™ ICON™ Dispenser Collection Redefines the Touch-Free Experience in the Washroom
Kimberly-Clark Professional™ launches its ICON™ dispenser collection in the UK in March 2023. This innovative washroom solution will bring game-changing hygiene and design, combined with a new standard of dispensing performance and human-centric experience, to deliver unmatched confidence that goes beyond simply dispensing paper towels. The ICON™ portfolio showcases three system solutions for hand towels, toilet tissue and skincare, including soap and sanitiser. To gain a better understanding of how people’s attitudes towards hygiene and handwashing have shifted in the wake of the global COVID-19 pandemic, Kimberly-Clark Professional commissioned a survey¹ conducted by GfK in Europe. The survey revealed perceptions of cleanliness alongside evolving hygiene habits, expectations, and standards, such as: *76% of people have had poor experiences with hand hygiene in public washrooms since the start of the pandemic. *Almost half (46%) of respondents wash their hands more frequently than before the pandemic because they pay more attention to hygiene overall. *42% have experienced empty or improperly functioning paper towel dispensers, leading to frequent complaints.