Every Can Counts Survey Results: Two in Three European Consumers Believe More Should Be Done to Encourage Recycling
The latest consumer poll results by Every Can Counts (ECC) highlight that a truly sustainable future will require close collaboration between governments and beverage brands. The Recycling Habits and Attitude in Europe 2022 survey explores current recycling habits, identifies barriers and motivations to increase recycling, assesses knowledge around the recycling of aluminum beverage cans and uncovers messages that connect with European consumers. The message is clear: Recycling in Europe is not living up to its potential. Consumers need help from governments, brands, retailers and the packaging industry to do better. The top three initiatives consumers would like to see implemented to increase recycling rates are: using only 100% recyclable packaging (53%); more recycling in public areas (52%); and a deposit return program (50%).