New study in the USA confirms that a growing number of consumers want printed receipts
As per the latest study of Tulchin Research, the majority of American consumers prefer paper receipts over digital receipts when it comes to their own purchases from retail sources. The majority of them say that paper receipts have the crucial advantage of being better when it comes to protecting personal information. Tulchin Research is an award-winning public opinion research firm that specializes in opinion surveys. The survey, which was initiated by the Paper Receipt Converting Association (PRCA), was based on responses from 1,000 randomly selected adults 18 years or older in the USA. Three out of four survey respondents preferred paper receipts, while only one fourth preferred a digital receipt sent to their phones by e-mail or text message. Meanwhile, eight out of ten American consumers said they wanted to decide themselves which type of receipt they wanted for their purchases and were not interested in having the decision made for them. “These results are surprising, since they go against the general trend towards digitalization,” Koehler America General Manager Steve Graves says before adding: “This development shows that paper receipts are experiencing a renaissance, and I’m pretty sure that these survey results would be nearly identical if we were to survey Europeans instead.”