Clean Power from the Finnish Forests

GreenBlue and the American Forest Foundation (AFF) today announced a new partnership to bring together America’s family forest owners and several of the most well-known marketplace brands, including Mars, Incorporated; McDonald’s; Avery Dennison; and Evergreen Packaging. For the first time ever, both ends of the forest products supply chain will connect and take part in a dialogue to explore their respective needs and challenges relative to sustainable forest management. The dialogue, which kicks off this November and lead to a meeting in January, builds on GreenBlue’s Forest Products Working Group efforts to examine the role of forest certification to explore, in partnership with AFF, frameworks for providing assurance that wood from family woodlands is produced sustainably.

Holmen has taken a new step in its sustainable strategy work. Holmen’s largest forest holdings are located in northern Sweden, while much of its industrial production takes place in the south. To secure its wood supply and add value to its own forest, Holmen is now going to be transporting its wood south on trains from Green Cargo. “With the planned capacity increase at Braviken Sawmill, we’re keen to establish a reliable and constant supply of wood for our own mills while at the same time increase the value of our forest. We’re pleased to be able to use trains to transport wood from our forests in the north to our mills in the south in an environmentally and economically sustainable way,” says Sören Petersson, Senior Vice President Forest. Click Read More below for additional detail.

A recent article in The New York Times, (“Maine Will Make Companies Pay for Recycling. Here’s How It Works.” 7/21/21) explored Maine’s dramatic new recycling law. But it also missed the point on paper recycling. In a letter to the editor, AF&PA responded to set the record straight: Telling readers the U.S. “recycling rate for plastics and paper products” is 32 percent is like telling them the average elevation of Denver and Death Valley is about half a mile. It may be technically true, but it clouds over more than it reveals. Whatever is true of plastic, the fact is that for all paper, the recycling rate was 66 percent in 2020. The recycling rate for paper-based packaging specifically—like cardboard boxes and corrugated containers—was a whopping 89 percent. In fact, more paper is recycled by weight from municipal waste streams than plastic, glass, steel and aluminum combined. In the context of a story about proposals in several jurisdictions that would turn our current recycling system on its head, these distinctions matter a great deal. Extended producer responsibility programs would disrupt the most effective recycling streams in the interest of improving the least effective, while imposing large new costs on producers who are already being responsible by investing capital to innovate and use a highly renewable and recyclable material—paper.