Quad announces new postal optimization program for mailers impacted by USPS postage rate hikes
The new Household Fusion™ mail-packaging solution was created to offset continued U.S. Postal Service rate hikes by combining into one recyclable polybag various catalogs or marketing mail from different brands or various magazines from different publishers that are destined for a single household. The solution, which exemplifies the company’s commitment to relentless innovation, is powered by proprietary software created by Quad. Household Fusion mail optimization also includes separately printed direct mail pieces as well as onserts that can be placed on top for maximum visibility. “Quad has always helped brands make more direct consumer connections, and that has made us a leading expert in mailing to households across the country. We also have innovation in our DNA. Our Household Fusion offering combines these powerful dimensions of Quad’s expertise and underscores them with our unmatched technology, production and delivery capabilities,” said Don McKenna, Chief Administrative Officer for Quad. “This new mail optimization service is the latest example of Quad’s robust capability for bringing brands closer to their target audiences – efficiently and effectively.”