Challenging the ‘Paperless Ideal’: The Sustainable Reality of Direct Mail

Many business owners striving to adopt eco-friendly practices have begun to view direct mail and other responsible paper use with skepticism based on false information and “greenwashing.” However, the paper and mailing industries have long been proactive in implementing sustainable practices that not only mitigate environmental concerns but also contribute positively to our planet’s health.

The paper industry has demonstrated a strong commitment to environmental stewardship. In the U.S., over 1 billion trees are planted annually, with the industry playing a significant role in these reforestation efforts. This dedication ensures that forested areas remain stable, supporting biodiversity and contributing to carbon sequestration.

Forests are pivotal in absorbing carbon dioxide (CO₂), acting as significant carbon sinks. Recent studies indicate that global forests absorb approximately twice as much CO₂ as they emit annually, sequestering around 7.6 billion metric tons of CO₂ each year.
more at: https://twosidesna.org/the-circularity-of-circulars-how-direct-mail-creates-sustainable-communication

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