Case Study: Grandin Road Fall Campaign (jschmid.com)

How do we take a brand that sells home furnishings and give them a more compelling reason to be considered?

First, we created a new brand positioning and tagline “Celebrate Every Season” which gave the brand a reason for being and became their rallying cry. We used powerful images and emotive copy to connect with the audience, inviting them to imagine a delightful scenario, evocative of the season. Finally, we created conceptual design to show how the campaign would play out across every touchpoint, ensuring the message is consistently strong, regardless of channel. We then repeated this process for each season throughout the year.

Read the Case Study at: https://www.jschmid.com/blog/portfolio/grandin-road-fall-campaign/

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