Case Study: Customer Achieves Brand Alignment Through Curbside Recyclable Mailing Solution

Retail giant, Amazon, recently delivered a welcome break from the political news media to report on their shift to paper packaging across a significant part of their North American operations. As detailed in a press release on June 20th, 2024, Amazon reported a transition of 95% of their box “filler” from plastic air pillows to a paper void fill solution. This multi-year transition has been enabled by significant investments in their fulfillment operations, the package design engineering teams and sourcing teams.

Amazon’s leadership in sustainable packaging sets an example for the industry, demonstrating how aligning packaging choices with broader business objectives and sustainability goals can lead to innovative solutions and operational efficiencies. At Pregis, we’re pleased to be an innovation partner with Amazon to support their mission to “Ensure that customers receive their items undamaged, while using as little packaging as possible to avoid waste and prioritizing recyclable materials.”

We share in Amazon’s focus on protecting against damage, optimizing packaging material use and designing for circularity (in layman’s terms that means enabling recyclability at end of the products life, so it does not become landfill waste).

Curbside recyclability is a desirable packaging attribute for at-home disposal and a good way for consumers to make a positive impact. According to The Recycling partnership, 73% of US households have access to recycling making it a convenient option for consumers.
more at: https://www.pregis.com/knowledge-hub/case-study-customer-achieves-brand-alignment/

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