UPM Raflatac announces further progress towards the Ellen MacArthur Foundation and UNEP’s New Plastics Economy Global Commitment
UPM Raflatac announces great progress toward a more circular economy for plastics and a future beyond fossils. This progress is detailed in the New Plastics Economy Global Commitment 2021 Progress Report by the Ellen MacArthur Foundation and the UN Environment Programme (UNEP). As highlighted in the report, UPM Raflatac has continued to develop its SmartChoice™ and SmartCircle™ product ranges and increased the sales volumes of these products. SmartChoice label materials are designed to reduce material usage and promote the use of recycled content and renewable materials. SmartCircle label materials support packaging recyclability and reuse and so promote the circular economy. Reducing unnecessary plastic packaging is a priority for UPM Raflatac, and through raw material optimization, it has reduced more than 450 tonnes of plastic film raw materials. UPM Raflatac has signature products, e.g., PP Lite, that have a strong reduce element, but it is also applying the reduced principle to its standard films. In addition, the company supports the switch to renewable materials by enlarging and promoting its RAFNXT+ product range, as well as bio-based plastic product range.