CANPACK Collaborates with Monster on a New Lewis Hamilton Zero Sugar Energy Drink

Following the success of its original Lewis Hamilton signature energy drink, Monster Energy has continued its ongoing partnership with the seven-time Formula One World Champion to launch a new zero-sugar version.

Zero sugar is a key growth driver in the energy drink category. The new Lewis Hamilton Zero Sugar edition has a completely new formula with a refreshing peach nectarine flavour described as “stone fruits” and is made from vegan ingredients.

For this all new SKU (Stock Keeping Unit), Monster needed new artwork that reflected Lewis Hamilton’s status as a global sporting celebrity. They achieved this with a unique collaboration between the champion driver and cutting-edge digital artist Mad Dog Jones (Michah Dowbak).

Renowned for producing non-fungible tokens (NFTs), Mad Dog’s visual work combines cyberpunk imagery with themes of nature and technology. For this project, the result is an eye-catching design featuring original icons, including Hamilton’s racing helmet. It also carries his name and signature, plus his driver number: 44.

Monster chose CANPACK to bring this striking can design to life, building on a strong and established partnership between the two companies. Monster usually launches products in the US before introducing them to Europe. However, this new variant – dedicated to the British-born driver – was created in the UK for launching directly into European markets.

Martin Attock, Vice-President of Commercial Development at Coca-Cola Europacifc Partners GB, manufacturer and distributor of the Monster Energy portfolio, says:

“Monster is more than a drink. It’s a lifestyle lived by the athletes and sports teams the brand works with, and, of course, all their fans. Monster has broken records to become the number-one deliverer of value growth in the entire soft drinks category.

“Lewis has broken records for the most wins and podium finishes in Formula One as well. This innovation brings together two cultural icons, and we’re confident it’s going to disrupt the category and drive sales.”
more at: https://www.canpack.com/news/canpack-collaborates-with-monster-on-a-new-lewis-hamilton-zero-sugar-energy-drink/

Related Posts

WestRock Reports Fiscal 2023 Third Quarter Results

Third Quarter Highlights and other notable items: *Net sales of $5.121 billion *Net income of $202 million, Adjusted Net Income of $229 million *Earned $0.79 per diluted share (“EPS”) and $0.89 of Adjusted EPS *Consolidated Adjusted EBITDA of $802 million; Corrugated Packaging segment Adjusted EBITDA increased 11.6% year-over-year *Results negatively impacted by $89 million due to economic downtime and a $39 million increase in non-cash pension costs year-over-year; WestRock’s U.S. qualified and non-qualified pension plans remain overfunded

Pregis EverTec lightweight paper mailer receives recyclability certification

The paper mailer has passed Western Michigan University Old Corrugated Container Equivalency (WMU OCC-E) testing protocol. The testing protocol was developed by WMU and certified by the Fibre Box Association, which represents 95% of the corrugators in the United States. Passing this third-party independent testing and certification makes EverTec mailers qualified to use a recyclable symbol according to the protocol established by Federal Trade Commission Green Guides. In addition, the Pregis EverTec mailer has also been assessed by the How2Recycle® program and deemed widely recyclable. The EverTec mailer is a sustainable protective packaging solution that helps customers achieve their environmental goals without sacrificing performance. The mailer is a lightweight, durable package that can decrease material waste, as well as reduce reliance on corrugated boxes and improve distribution efficiency—all while providing consumers with a curbside recyclable option. To meet significant market demand, Pregis has invested in several new U.S. manufacturing sites in 2021 and will be increasing capacity further in 2022.

Global Packaging Manufacturer Selects Muncie as Second U.S. Plant Location

Global packaging manufacturer CANPACK announced it will build its second U.S.-based, state-of-the-art aluminum beverage can body manufacturing plant in Muncie, creating over time approximately 345 high-paying, local jobs by 2023. The proposed project, which represents a $380 million investment in Delaware County and the State of Indiana with the potential to expand to 425 jobs and $490 million by 2025, will be located on 139 acres of land on the southwest corner of South Cowan and West Fuson Roads in Monroe Township in Muncie. Officials from CANPACK and its owner Giorgi Global Holdings, Inc. jointly announced the new facility with state and local elected officials and economic development leaders following the Delaware County Council’s approval of the project earlier today, with economic development incentives provided by both the state and local governments. Construction of the 862,000-square-foot facility is expected to begin in mid-2021. Plant operation is slated to commence in the fourth quarter of 2022.
Back To Top
×Close search
Search