Direct Mail Printing Outlook for 2022: Still Remains as a Shining Star (piworld.com)
As we close in on two full years of the pandemic, lockdowns, Zoom meetings, and lives lived through screens, experts are finding that digital fatigue has firmly set in. Everyone is looking to make connections that don’t involve the light of a computer, phone, or tablet. Direct mail — a brand’s old and trusted friend — is one of the answers. “Businesses are realizing with digital fatigue that direct mail can play a critical role of getting attention,” notes Jeff Heyman, VP of product development and e-commerce for FedEx Office. “Direct mail is an integral part of the most successful marketing strategies that combine digital and physical communication.” He continues, “Customers are longing for connection after being home for so long and direct mail gives that to them. It allows businesses to communicate that they are open for business, and how they have adapted their business throughout the pandemic.”