Sustainability is the future, which is why Canon U.S.A., Inc., a leader in digital imaging solutions, finds it a privilege to announce and celebrate that the Company’s enterprise division has now lent a decade of support to the Arbor Day Foundation’s reforestation program. Since 2009, the company’s enterprise division helped contribute to the planting of more than 500,000 trees in the U.S., with this year’s efforts counting toward the Arbor Day Foundation’s Time for Trees initiative, under which the Arbor Day Foundation seeks to plant 100 million trees worldwide by 2022.
“We understand the vital importance of replenishing and maintaining our forests and are committed through our philosophy of Kyosei to promoting environmental responsibility to our employees, partners, and customers,” says Shinichi Yoshida, executive vice president and general manager, Canon U.S.A. Inc. “It’s an honor to continue into our 10th year of supporting the Arbor Day Foundation, which we believe can help drive positive environmental impact in 2019 and beyond.”
The Arbor Day Foundation implements reforestation initiatives across the country to rebuild forests that are in desperate need of regrowth. Through this program, Canon contributes to the planting of one tree for every eligible imageRUNNER ADVANCE solution sold between April 1, 2019 and December 31, 2019, up to a maximum of 50,000 trees. These solutions can help users work conscientiously and allow administrators to enable settings that can help users save energy and paper.
This year, active replanting efforts are taking place all over the nation. Canon’s aid for 2019 is planned to help support reforestation efforts for the Superior National Forest (MN), habitat restoration for rare species in the Upper Altamaha Watershed (GA), and restoration of the longleaf pine ecosystem in the Big Thicket National Preserve (TX).
“Canon’s longstanding support has been invaluable to our forest revitalization efforts across the nation,” says Dan Lambe, president, Arbor Day Foundation. “The Foundation appreciates Canon’s continued corporate support to address one of the world’s most challenging environmental issues.”
At PEFC we are convinced that one size does not fit all when it comes to forest certification. This is why we work through national forest certification systems, enabling our national members to tailor their sustainable forest management requirements to the specific forest ecosystems, the legal and administrative framework and the socio-cultural context in their countries. National systems are developed locally, but they need to undergo rigorous third-party assessment to ensure consistency with our international requirements. However, achieving PEFC endorsement of a national forest certification system is not the final step. National standards are reviewed regularly so we know they continue to meet our evolving benchmarks and national and international expectations.
The Sustainable Forestry Initiative (SFI) Fiber Sourcing Standard is now recognized by the Programme for the Endorsement of Forest Certification (PEFC) as a tool that meets PEFC requirements for the avoidance of controversial sources in the PEFC Chain of Custody standard. “PEFC is pleased to support initiatives of its members that are unique and innovative such as the SFI Fiber Sourcing Standard, which provides an effective mechanism to demonstrate compliance with PEFC Chain of Custody requirements concerning controversial sources at a global level, while promoting the responsible procurement of wood fibre for SFI manufacturing facilities across the USA and Canada,” said Ben Gunneberg, CEO and Secretary General of PEFC International, in a PEFC blog. click Read More below for additional detail
In reference to Goh Lin Piao, Managing Director of APP's response in the Mongabay article as to whether other Sinar Mas businesses fell outside our Forest Conservation Policy, his answer specifically refereed to Golden Energy and Resources, which is a public-listed coal mining operation. He underlined the point that each industry and each supply chain has its only unique production and sustainability challenges and hence requires its own unique policy in line with the industry in which it operates in – even within companies that are part of the same brand. The sustainability challenges faced by a forest company will be different from those of a mining business. The Forest Conservation Policy was drafted specifically for APP and its wood supply chain. It has done tremendous good for it. Nevertheless, it is too simplistic to imagine that APP’s FCP is a one-size fits all solution for all companies in different industries. Click Read More below for additional information.