Cannabis Concentrates Get High End Branding By Pentagram

pentagramhead

Harmony Extracts is a cannabis concentrate company that uses state-of-the-art extraction technologies to transform marijuana plants into potent concentrates. A new enterprise based in Denver CO, Harmony commissioned Pentagram to design its brand identity and packaging for the initial line of products. Rejecting the head-shop look of the bygone days, the Pentagram team decided to align the brand with the growing number of modern, clean, high-end dispensaries “that seemed to be on a mission to become the Starbucks of the cannabis retail world.”

djs_harmonyextracts_08

Early in their brand identity explorations, the DJ Stout and the Austin TX office landed on the idea of using an image of a hummingbird, with distinctive marijuana-leaf shaped tail feathers, as the symbol for Harmony and its line of extracts. A hummingbird, “nature’s little extractor,” is an energetic participant in the natural ecosystem. The resulting “Harmony Hummingbird” symbol was paired up with the typeface Verlag to complete the main identity lockup for the brand.

djs_harmonyextracts_05

For the launch, Pentagram designed a set of three boxes for shatters, waxes, budders and sugars — different forms of cannabis concentrates — that come in small, branded glass jars, and another set of slider boxes for Harmony’s distillates which are ultimately consumed with vape pens. The designers organized Harmony’s products into three main strains of cannabis: “sativa,” “indica,” and “hybrid.” Each of the three strains was assigned a color indicator based on their mood generating profile: a warm, energetic magenta/orange hummingbird logo is used in the packaging scheme for the sativa strain; a cooler blue/purple range for indica; and a yellow/green bird represents the hybrid strain and is used as the main color for the overall brand. The different colored hummingbirds are positioned against a black packaging scheme printed with matte ink and finished with a “soft-touch” coating. Interiors of the boxes and other containers pick up the color ranges of the three strains.

djs_harmonyextracts_10

read more/source: http://gdusa.com/news/top-stories/cannabis-concentrates-get-high-end-branding-by-pentagram

Related Posts

Key Currency Exchange Rates for Friday, 12/4/20

American Dollar to Canadian Dollar = 0.777646; American Dollar to Chinese Yuan = 0.153083; American Dollar to Euro = 1.215643; American Dollar to Japanese Yen = 0.009617; American Dollar to Mexican Peso = 0.050393.

Key Currency Exchange Rates for Friday, 8/19/22

American Dollar to Canadian Dollar = 0.770145; American Dollar to Chinese Yuan = 0.146687; American Dollar to Euro = 1.005682; American Dollar to Japanese Yen = 0.007303; American Dollar to Mexican Peso = 0.049498.

From Cellulose to 3D Objects: 3D printing with a biobased polymer for CO2-neutral manufacturing

In our modern world, eliminating plastics is inconceivable. Unfortunately, they do have disadvantages, including the formation of CO2 in both production and combustion, depletion of fossil feedstocks, and growth of landfills. In the journal Angewandte Chemie, Russian researchers introduce a new way forward, a polymer made entirely from biomass that can easily and inexpensively be used in 3D printing. Objects produced in this way are of high quality, easily recyclable, and highly solvent-resistant. Conventional “subtractive” processes involve cutting, sawing, turning, or milling, which results in a great deal of wasted material. In contrast, 3D printing processes are, in principle, waste-free, because they are “additive”: three-dimensional objects are produced in a layer-by-layer application of material. The most common technique is called fused deposition modeling (FDM). In this process, the raw material is squirted through a hot nozzle onto a mobile base and thereby liquefied (extrusion). The printer head produces the programmed form like in a conventional two-dimensional printing process, releasing small amounts of the polymer instead of ink. This is repeated for layer after layer until the desired three-dimensional object is complete. Yet, the polymers used until now have a number of disadvantages that limit their use. Some of the polymers are attacked by organic solvents. Those that withstand the solvents, on the other hand, adhere poorly and shrink on heating, allowing their layers to come apart and causing errors in the printing process. Click Read More below for additional information.
Back To Top
×Close search
Search