Unplugged: The Resilience of Traditional Media
With a recent poll concluding that the majority of Americans would prefer to return to pre-internet days, are we just seeing a nostalgic yearning for simpler times or is there something deeper and more complex going on? The poll1 revealed that the desire to return to an unplugged era is surprisingly strong among the younger generation and is not strikingly different from those who are old enough to remember not having smartphones and easy internet access. While 77% of Americans aged 35 to 54 said they would prefer a return to their analog roots – the highest of any group in the survey – an eyebrow-raising 63% of 18- to 34-year-olds also agreed with this sentiment. The survey also revealed that 57% of people under 35 agreed with the statement that “technology is more likely to divide people than unite them”– an indication that the social media generation may be growing weary – and wary – of the world of feuding tech billionaires, Chat GPT and Deepfake.