Campaigns that Drive Connection (jschmid.com)

So many businesses don’t do nearly enough to greet a customer warmly, and give them a brand hug at the all-important point of purchase. Every business should carefully examine how all of your customers are being exposed to your brand. “Consumers state that the post-purchase journey is the most emotional part of their customer experience, with 63% invested in the shipping, delivery and fulfillment process.” Read More at: https://www.jschmid.com/blog/new-customer-journey/

The Forest Stewardship Council (FSC) – committed to protecting the world’s forests through sustainable forestry – is calling brands and consumers around the world to amplify the voice of forests. From September 23-29, the Forest Week campaign will empower individuals and businesses to help safeguard the world’s forests, and those that depend on them, by making positive shopping choices. This year’s theme, Trust the Tree, will highlight the key role forests play in fighting the climate and biodiversity crises. Forests sustain us, and sustainably sourced forest products can help ensure resilient, thriving forests for all, forever. Renowned global brands and retailers will partner with FSC, posting daily content across leading social platforms for the seven days of the campaign.

If you want your business to survive in the coming months, focus is the name of the game. Consider conducting an omnichannel audit, an in-depth review of your business that will allow for the creation of a blueprint you can act on with focus rather than fear. A focused audit does not have to cost you anything more than time, mental energy and a collaborative attitude. Just remember that success is not immediate, and you must critique each of the silos within your business. Most companies begin by auditing their selling channels. Instead, you should go back to the basics. What are the ingredients of a successful direct marketing program? Veteran marketers would say it covers three categories: 1) marketing strategy 2) the offer and 3) creative, and we would agree! However, there’s an initial, critical component missing. As it’s the key foundation to any marketing effort, we must start with brand FIRST, prior to discussing and auditing those classic three.