C-PAC Joins Two Sides

As U.S. consumers become increasingly aware of the environmental impacts of the products they use every day, there remains a wide gap between perception and reality when it comes to the sustainability of paper products – but the gap has narrowed over the past two years. Overall, 44% of consumers believe paper products are bad for the environment, down from 48% in 2021.This according to a new survey commissioned by Two Sides North America and conducted by global research firm Toluna. “It’s great to see improvement in consumer attitudes about paper and the environment, but we need to accelerate this trend if paper products are to remain competitive in an ever-changing marketplace,” says Two Sides North America President Kathi Rowzie.

Two Sides has been busy this year, working on behalf of our members to eliminate anti-paper greenwashing claims, to help educate industry stakeholders on hot environmental topics and to conduct research on consumer attitudes toward our industry and its products. To give you a view of what we’ve been up to, here are some of the highlights. Through 3Q24, Two Sides’ Anti-greenwashing Campaign has persuaded 24 more corporations and other organizations to eliminate anti-paper greenwashing claims, which translates to 100 million more consumers who are no longer seeing misleading environmental claims about paper products from their service providers. We are in conversation with several other large companies right now, and continue to pursue claims as we find them. It’s important to note that Two Sides is the only industry organization that directly challenges the senior leadership of major corporations, government entities, educational institutions and other organizations to remove unsubstantiated and misleading environmental claims about paper products.

A three-year strategic roadmap to promote fashion supply chain sustainability and responsible procurement was launched in Singapore on 30 November between the Textile and Fashion Federation (TaFF) and PEFC International. This partnership will drive greater awareness among TaFF members, partners, and stakeholders of the importance of legal and sustainable sourcing of materials, like fibre from the forests but also its packaging and natural rubber used in the sector. Fashion supply chain sustainability and responsible procurement are critical to make sure that we all benefit from the many products that forests provide now while ensuring these forests will be around for generations to come.