Crown “Leeds by Example”
As a producer of metal packaging, Crown Bevcan Europe & Middle East is acutely aware of its responsibility to ensure as much of its product remains within the circular economy as possible. In the U.K., for example, some nine billion canned drinks are consumed each year – 30% of which are enjoyed on-the-go. However, only 42% of local authorities provide recycling bins in public spaces – a figure that Crown is committed to help increase.
As a major producer of beverage cans for the U.K. market, Crown is dedicated to ensuring it facilitates and encourages the recycling of as much of that packaging as possible. In addition to supporting a wide range of initiatives – such as the Every Can Counts programme and the Metal Recycles Forever mark – Crown purchases Packaging Recovery Notes (PRNs) to comply with U.K. packaging waste regulations, the proceeds going towards the recycling infrastructure. Crown recently partnered with Ecosurety to support the “Leeds by Example” initiative in Leeds, U.K., run by the environmental behaviour change charity, Hubbub. The organization’s research showed that the city did not provide on-the-go recycling options for food and beverage packaging. As a consequence, the amount of food and drink packaging placed into general waste bins on the streets of Leeds city centre could fill a 20-foot shipping container every three days. Click Read More below for additional detail.