Tidewater Direct Doubles Down on Inkjet Printing Strategy with Second Inkjet Web Press (piworld.com)
Tidewater Direct announced that it has doubled down on its inkjet strategy with the purchase of a Screen 520NX inkjet press, which was installed in September and is currently operational. With an emphasis on uncoated stocks, the new press complements its existing 520HD which has now been in service for over 3 years. Both presses are located in Centreville, Md. and staffed 24 hours per day, and capacity is exclusively and uniquely sold to the trade. Prior to purchasing its first inkjet press, Tidewater saw an opportunity to partner with letter shops that were being asked to provide inkjet printing but did not have substantial volume to justify the investment in inkjet. This model which Tidewater calls an “inkjet revolution”, sought to supply the same wholesale customers that purchase forms and direct mail inserts inkjet printed product, to include rolls of forms, folded personalized letters, self-mailers, and post cards. With the 2nd inkjet press, Tidewater not only increases its capacity which improves flexibility, but the Screen NX adds a new economy and capability for uncoated direct mail letters.