U.S. Ads Down In August, But Up 2.4% Year-To-Date
U.S. advertising revenues in August took an expected hit -- down 7% for the month.
That's due, in large part, to unfavorable comparisons to high TV media spending from the Summer Olympics in August 2016.
Standard Media Index says overall TV advertising spending for the month was down 25%, with broadcast TV networks sinking 54% and local TV station national spot advertising down 35%. Click Read More below for more of the story.