Consumers Trust and Prefer Print on Paper
This was the clear conclusion of the multi-country survey recently undertaken by Two Sides. At the annual meeting of Two Sides Country Managers in London on October 23, 2017, representatives from Europe, North America, South America, South Africa, Australia and New Zealand discussed the results of the survey and will build upon the findings to ensure that print on paper remains the preferred and sustainable way to communicate. Two Sides also plans to strengthen its global Anti-Greenwash campaign which is targeted at major banks, utilities, telecoms and others. Over 600 organizations have been researched. Of these 77% have been found to be using greenwash in their marketing, usually in breach of local regulations, and, after being challenged by Two Sides, 60% have voluntarily amended their messaging – a great success story! Click Read More below for additional information.