Vera Magazine Virgin Atlantic
The coolest British brand in the skies? Virgin Atlantic. But don’t take our word for it – the airline is regularly voted the best British travel brand in CoolBrand’s annual report. Which is why it made perfect sense for Virgin Atlantic to pair up with Ink to reimagine its inflight magazine, Vera, and manage their ambient advertising on the ground and in the air. If you’re lucky enough to be travelling onboard a Virgin Atlantic flight to the US, Caribbean, Africa, Middle East or Asia this month, you’ll get a chance to flick through the gorgeous, new-look Vera. The new magazine is packed with stories cleverly relating to Virgin Atlantic’s award-winning onboard entertainment and dazzling destinations. For the relaunch, we bagged an exclusive interview and cover shoot with English rose turned Hollywood golden girl Annabelle Wallis. Readers can watch her go toe-to-toe with Tom Cruise in The Mummy, and then read about how she deals with her high-profile relationship with rock star Chris Martin, saving us all in an Apocalypse (probably), and life lessons she learned from Madonna. And during the shoot we got to see those life lessons IRL. If you’ve seen Annabelle star in Peaky Blinders you’ll already have heard her sultry singing voice, but at London’s Claridge’s she gave us an impromptu performance of her favourite Madonna hits. We won’t forget her Like a Virgin in a hurry. Click Read More below for more of the story.