Bonnier Corp. Signs Licensing Deal with Celestron for Popular Science Products

Bonnier Corp. has signed a licensing agreement for its iconic brand Popular Science with Celestron Acquisition LLC, it was announced today by Elise Contarsy, Senior Vice President of Bonnier Consumer Products.

Founded in 1960, Celestron offers the largest selection of consumer optical products in the world and is the global leader in telescope manufacturing. An industry leader for more than 60 years, Celestron will produce an extensive line of Popular Science products that will include telescopes, microscopes, sport optics and accessories. The deal was brokered by Evolution USA LLC, the licensing and brand management agency that represents the Popular Science brand worldwide.

“We are very excited to be entering this category because it is such a natural extension of the Popular Science brand,” Contarsy says. “In Celestron, we’ve found a partner that produces top-quality products and is the industry leader. We’re especially enthusiastic given the growing consumer interest in spending more time outdoors.”

“For decades, Popular Science has been a leading source of knowledge and information for science aficionados of all ages and expertise,” says Stephanie Schroeter, Vice President of Marketing and Product Development, Celestron. “We are very excited to not only further integrate our products with the Popular Science community, but to also expand our catalog with these new Popular Science product offerings.”

Products will be available in summer 2021 in North America, the United Kingdom, Australia and New Zealand across all distribution channels.

Bonnier Consumer Products and Evolution are continuing the expansion of the Popular Science brand and are actively seeking additional licensees in audiovisual, portable power, home security, LED lighting, home furnishings, housewares, personal care, automotive, electronics and gadgets
https://www.bonniercorp.com/bonnier-corp-signs-licensing-deal-with-celestron-for-popular-science-products/

Related Posts

JCPenney Files Draft Asset Purchase Agreement

J. C. Penney Company, Inc. announced that it has filed a draft asset purchase agreement, which tracks the terms of the previously announced letter of intent, to sell JCPenney. All parties are working to conclude negotiations and intend to utilize the ongoing mediation process to help achieve that goal. Key terms of the draft APA are as follows: *Brookfield Asset Management, Inc (“Brookfield”) and Simon Property Group (“Simon”) will acquire substantially all of JCPenney’s retail and operating assets (“OpCo”) through a combination of cash and new term loan debt. *The formation of separate property holding companies (“PropCos”), comprising 160 of the Company’s real estate assets and all of its owned distribution centers, which will be owned by the Company’s Debtor-in-Possession and First Lien Lenders. *The OpCo and PropCos will enter into a master lease with respect to the properties and distribution centers moved into the PropCos.

Gap Inc. Reports Fourth Quarter And Fiscal 2022 Results

*Net sales of $4.24 billion, down 6% compared to last year, inclusive of an estimated 1-point foreign exchange headwind. Net sales were in-line with the company’s expectations for mid-single digit declines in the quarter. -Comparable sales down 5% year-over-year. -Store sales decreased 3% compared to last year. -Online sales decreased 10% compared to last year and represented 41% of total net sales. *Gross margin was 33.6%, deleveraging 10 basis points versus last year. -Merchandise margin increased 20 basis points versus last year as higher discounting and inflationary commodity price increases were offset by lower air freight expense. -Rent, occupancy, and depreciation (ROD) deleveraged 30 basis points versus last year primarily due to lower online sales in the quarter. *Operating loss was $30 million; operating margin of negative 0.7%. *Net loss of $273 million; diluted loss per share of $0.75.

Amazon helps fight hunger: 6 million meals with 7.4 million pounds of food delivered to people in 25 cities across the country – with a million more meals on the way through August

Amazon announced it has delivered more than 6 million meals with 7.4 million pounds of food since the start of the COVID-19 pandemic to people in need in over 25 cities across the U.S.—with plans to deliver a million more meals by the end of summer. With communities facing record-high unemployment and many observing strict social distancing guidelines, food banks have experienced unprecedented demand. Amazon delivery drivers are stepping in to help by safely delivering meals directly to clients’ homes. Amazon has donated delivery services to food banks and community organizations since March through its Amazon Flex network and other delivery partners. “Amazon has a longstanding commitment to addressing right now needs – with over $100 million in donations to homelessness, hunger, and disaster relief,” said Alice Shobe, Director of Amazon in the Community. S&P Global Revenue Increased 14% In Second Quarter
Back To Top
×Close search
Search