BillerudKorsnäs aims to divest the Beetham mill

After Carlsberg and Johnnie Walker, the latest alcohol brand to trial paper bottles is Absolut. As part of a three-month pilot test, the vodka brand will be sold in paper bottles in 22 Tesco stores across Greater Manchester throughout the summer. Made from 57% paper, the bottles will include a recyclable plastic barrier, with customers able to recycle the packaging as paper through normal household waste. Following trials of the bottle at festivals in the UK and Sweden, this will be the first time such paper bottles will have been sold commercially in-store by a global spirits company. “This is a step closer towards our vision of a fully bio-based bottle,” said Elin Furelid, Director of Future Packaging at Absolut. “We are exploring packaging that has a completely different value proposition. Paper is tactile, it’s beautiful, it’s authentic, it’s light. That was our starting point, but this is not just an idea on paper.”

The scale and importance of e-commerce has been felt worldwide especially during the current pandemic and is here to stay. It has been the fastest-growing channel as consumers shop online, on their smartphones and through social media. All have come to expect a seamless shopping experience, the omnichannel approach, across multi-platforms from brick and mortar (click & collect) to online. “At Aptar Beauty + Home we are READY to deliver our strategy by focusing on our enablers – sustainability, digitalization and transformation. Offering sustainable and e-commerce capable solutions is critical today. Packaging is the first interaction a customer has with our clients’ products. How it arrives, how it is disposed, and the overall customer experience is what our team is working on every day.” shares Marc Prieur, President, Aptar Beauty + Home.

Cascades Inc., leader in the recovery and manufacturing of green packaging and tissue products, invites the media representatives to a press conference during which the Minister of Economy, Science and Innovation, Dominique Anglade , the Minister responsible for the Centre-du-Québec region, Laurent Lessard , President and CEO of Cascades, Mario Plourde , President and Chief Operating Officer of Cascades Containerboard Packaging, Charles Malo , and Drummondville Mayor Alexandre Cusson , will inaugurate the expansion of the Drummondville corrugated packaging plant, an investment of $ 26.4 million. Dignitaries, customers, suppliers and employees will join them for this expected event.