Book Publishers Go Back to Basics (WSJ)
Book publishers are giving an advance review of the industry’s future, and it looks a lot like the past. After a decade of technological upheaval and lackluster growth, executives at the top four U.S. consumer book publishers say they are done relying on newfangled formats to boost growth. It has been nearly 10 years since Amazon.com Inc. introduced its Kindle e-book reader amid the financial crisis, destabilizing publishers and challenging their well-honed business models. Now, e-book sales are on the decline, making up a fraction of publishers’ revenue, and traditional book sales are rising. The consumer books industry is enjoying steady growth in the U.S., with total revenue increasing about 5% from 2013 to 2016, according to the Association of American Publishers. Executives gathered in Frankfurt for the industry’s biggest trade fair said they are returning to fundamentals: buying and printing books that readers want to buy—and they are streamlining their businesses to get them out faster than ever before. It is about “knowing what [readers] want,” said Markus Dohle, chief executive of Bertelsmann SE and Pearson PLC’s joint venture Penguin Random House, “to drive demand at scale.” Click Read More below for additional information.