Fiber-based packaging for lowering fresh produce’s climate impact
Fruit and vegetables are the centerpiece of today’s grocery stores and often the first department that customers experience when walking in the door. Visually appealing produce signals quality and freshness, and for brand owners and retailers, it is critical that fruits and vegetables arrive undamaged. With fruit and vegetable loss already as much as 50% throughout the value chain, strong packaging can play a role at minimizing this by preventing damage to fresh produce. Producers and sellers have high expectations for packaging reliability and at the same time seek to balance this with increasingly ambitious sustainability measures. This includes combating food waste and reducing their packaging’s environmental impact. In the fruits and vegetables category, retailers and brand owners are commonly presented with a choice between recyclable corrugated containerboard packaging and reusable plastic crates. Both offer protection, but how can they know which is the most sustainable choice? To help our customers better understand the options and their potential environmental impacts, we recently conducted a Life Cycle Assessment (LCA) comparing corrugated containerboard box to a reusable plastic crate for transporting fresh produce.