Huhtamaki launches innovative, recyclable ice cream packaging solution in the US, made with 95% renewable biobased material
Huhtamaki launches ICON® packaging, a breakthrough paper technology, initially for use for ice cream containers and lids, which enables recycling in communities with paper product recycling programs across the United States. This is a significant breakthrough in delivering a sustainable solution for consumers which combines Huhtamaki’s proprietary water-based barrier coating with SFI-certified paperboard and results in the entire package being made with 95% renewable biobased material. This enables the ice cream containers and lids to be recycled along with other paper products such as folded carton packaging. “Our paper-based technology and barrier solutions are the key differentiators in ICON® ice cream packaging. The technology allows ice cream packaging to enter the existing North American recycling stream more easily. At Huhtamaki we are driven by innovation and operational excellence, designing for circularity and developing next generation innovation. ICON® packaging has been developed by Huhtamaki’s Technology and Development (T&D) and operational team as an alternative packaging solution for ice cream. Our teams use their expertise in barrier functionality, paper forming and printing to drive differentiation and deliver game-changing sustainable food packaging to our customers,” explains Ann O’Hara, President of Huhtamaki North America.