Award winning craft beer label design with UPM Raflatac’s label material

Consumer concerns and tightening regulations have intensified the drive for more sustainable and safe packaging. At the same time, improving performance and efficiency are important. To answer the demand Metsä Board, part of Metsä Group, has introduced a collaborative 360 Service approach to deliver measurable benefits throughout the packaging value chain, from easy recyclability to brand impact, production and supply chain efficiency, reducing environmental impact, and beyond, complementing its premium paperboard offering. The Metsä Board 360 Service approach is based on the extensive paperboard and packaging expertise gained from decades of collaboration with leading global technology providers, research institutes, brand owners, converters, printers, corrugators, and logistics and IT providers. The new Metsä Board 360 Services consist of five entities: • Sustainability Service to ensure the compliance and maximise the sustainability of paperboard packaging. • Packaging Design Service to provide better consumer experiences with less environmental impact. • Technical Service uses Metsä Board’s in-depth technical expertise to help improve converting efficiency and packaging performance. • R&D Service offers extensive testing capabilities and possibilities to explore new opportunities in joint R&D projects. • Supply Chain and Digital Service enables responsive, sustainable and reliable paperboard supply across the globe.

Tetra Pak has collaborated with a leading company in the European juices, nectars and soft drinks markets to launch the new Tetra Prisma® Aseptic 300 Edge beverage carton. This innovative portion package stands out on the shelf, with its distinct look and ergonomic design catering to the preference of modern consumers for taller, slimmer packaging. Research1 shows that, with buyers rethinking discretionary spending, a ‘less is more’ design approach is gaining in popularity, characterised by pared back simplicity. Designed for ease of use, the shape of the new paper-based carton package also makes it more comfortable to hold, particularly for smaller hands. Its wide opening ensures a steady flow for easy drinking, while its compact size makes it convenient for on-the-go consumption. Product wastage is minimised by combining the slanted top of the Tetra Prisma® Aseptic 300 Edge carton with a DreamCap™ 26 Pro tethered closure. This helps to prevent litter too, as the cap stays attached to the package; therefore, it can be collected alongside the carton once consumers have enjoyed their drink and put the container in the correct bin for recycling.

Aptar Food + Beverage, a global leader in elastomeric flow solutions for more than 25 years, has received Critical Guidance Recognition from The Association of Plastic Recyclers (APR) for its SimpliCycle™ recyclable valve technology. APR Critical Guidance Recognition acknowledges technologies or packaging components that solve long-standing problems in sustainable package design. The recognition applies to both specific package design components and packages incorporating the component. SimpliCycle™ passed the required APR Critical Guidance test protocol performed by an independent, third-party testing laboratory.