USA TODAY Celebrates 40 Years of Journalism and Innovation
USA TODAY announced the launch of the ‘To the point’ brand campaign, in recognition of the 40th anniversary of USA TODAY which was first published on September 15, 1982. ‘To the point’ pays homage to the publication’s signature style of concise, approachable, and expert-driven journalism that serves as the nation’s source of clarity, empowering audiences. USA TODAY introduced color to the newspaper industry along with infographics and popular culture stories reflecting the people, places and perspectives of the nation. The brand has continued the legacy of innovation on digital platforms with immersive experiences and Augmented Reality (AR) reaching approximately 100 million people monthly.