Athleta Expands REI Co-op Partnership from five to 135 Stores Nationwide and Online

Athleta (NYSE: GPS) announced the expansion of a wholesale partnership with REI Co-op, bringing a curated selection of its product to 135 REI stores nationwide and online. As part of its growth plan to reach $2 billion in net sales by 2023, Athleta has committed to investing in new touchpoints to increase awareness and drive new customer acquisition.

The collection will include select styles of Athleta premium performance and lifestyle apparel and accessories, designed by women for women. Customers will be able to shop Athleta core lifestyle, hike and yoga bottoms, along with key tops and accessories. Additionally, REI will carry select extended sizing options from size 0-26 in hiking and fitness apparel designs in one-quarter of all stores and on REI.com, bringing women even more inclusive sizing options and ways to shop.

“We’re constantly looking at new ways to bring Athleta to more customers and meet her where she is, which is an important component of our growth strategy,” said Mary Beth Laughton, President and CEO, Athleta. “This expanded partnership with REI is an example of how we can extend our reach through a like-minded brand and empower a new community of active women consumers.”

“We are thrilled to offer a wider selection of Athleta options, in more locations, to our customers,” said Krista Hildebrand, REI senior merchandising manager. “Athleta is an amazing brand offering many versatile apparel choices so customers can focus on enjoying the outdoors.”

Athleta is a purpose-driven brand with a mission to ignite a community of healthy, confident, active women and girls to reach their limitless potential. This partnership brings together two purpose-driven brands who share a belief in sustainable business practices and empowering women to enjoy active lifestyles.
https://www.rei.com/newsroom/article/rei-athleta-expansion

Related Posts

Consumer Spending On Media Soared, While Ad Spending Collapsed in 2020 (mediapost.com)

As far as the media marketplace goes, 2020 was a tale of two economies. While advertising and marketing spending experienced one of its worst years after -- decline 7.1% in the U.S. and 6.8% worldwide -- consumer spending on media actually soared, rising 5.6% and 6.1%, respectively. That's the finding of a MediaPost analysis of two reports released by media industry economists PQ Media, including today's "Consumer Spending On Media" report, and November 2020's Advertising & Marketing Spending Forecast. While the comparisons are not exactly apples-to-oranges, because of the ways PQ categories consumer media, they offer some directional insights on where the economic engines of the media industry are last year, now and for the years ahead.

The Surge of Print Books Sales Continues (publishersweekly.com)

Unit sales of print books rose a remarkable 29.2% in the first quarter of 2021 over the same period in 2020 at outlets that report to NPD BookScan. Though some of that gain was due to the slump in sales that occurred in mid-March last year, most of the increase was due to the surge in book buying that began last spring and carried over into 2021. All six major categories tracked by BookScan had double-digit increases, and all four print formats posted gains. Units rose 24.6% in adult nonfiction, the industry’s largest category. Sales in the home and gardening subcategory, which began to take off late last April, remained strong into the first quarter of 2021, up 54.1% in the period. Sales of general nonfiction increased 44.7%, while sales in the self-help and biography/autobiography/memoir areas rose 38.8% and 35.7%, respectively. The long-awaited revival in travel books has not arrived yet, with unit sales down nearly 25%. Print sales of adult fiction increased 34.7% in the quarter. Graphic novels led the way, with sales soaring almost 146%. Big gains were also seen in fantasy (up 48.4%), science fiction (40.6%), and romance (29.9%).

Petition Urges Walmart To Return ‘Cosmopolitan’ Magazine To Its Checkout Aisles

A petition with nearly 15,000 supporters is urging Walmart to bring Cosmopolitan magazine back to its checkout aisles, after a conservative group won its fight last month to get the publication away from those lanes in its 5,000 stores nationwide. “Cosmopoliton [sic] is a magazine for women — primarily staffed by women,” petition author Rebecca Gerber wrote. “The articles include empowering advice on money, careers, relationships, politics, fashion, activism — and yes, sex. Consensual sex. These are not subjects that women should made to feel ashamed to read,” she continued. “By publicly pulling Cosmo from checkout aisles, Walmart is telling women and girls that their sexuality is something to be embarassed of, that their interest in their own sexual education is obscene — and that their bodies and choice of clothing could be the cause of any harassment they receive.” NCOSE had previously stated that Walmart’s removal of Cosmo from checkout lines “is an incremental but significant step toward creating a culture where women and girls are valued as whole persons, rather than as sexual objects.” Click Read More below for additional information.
Back To Top
×Close search
Search