New Two Sides Survey Shows U.S. Consumers Believe Paper-based Packaging is Better for the Environment than Other Packaging Materials
With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the impact those materials have on the environment. A new survey commissioned by Two Sides North America and conducted by international research firm Toluna found that U.S. consumers believe paper-based packaging is better for the environment than other packaging materials. Survey respondents were asked to rank their preferred packaging material (paper/cardboard, plastic, glass and metal) based on 15 environmental, aesthetic and practical attributes. Overall, paper/cardboard packaging was preferred for 10 of the 15 attributes, with half of respondents saying paper/cardboard is better for the environment. Consumers also preferred paper/cardboard packaging on other environmental attributes, including being home compostable (65%) and easier to recycle (44%).