Quad/Graphics Produces ELLE’s First Personalized Cover
Quad/Graphics announced the production of ELLE’s first-ever personalized cover for select subscribers using Quad’s data-driven technology. 50,000 covers feature a “handwritten” note addressed to the subscriber, from the April cover star Kim Kardashian West. “While this campaign was focused on engagement and the reader-experience, the future potential of digital technology is compelling as it provides both publishers and marketers the ability to leverage their data to create personalized messages, images and offers in print advertising,” said Brian Hickey, Senior Vice President of Sales. “Quad’s capabilities create the opportunity for brand marketers to partner with publishers by leveraging their data into dynamic, highly personalized ad pages within magazines.” Click Read More below for additional information.