Sonopress Launches ‘Eco Record’
Sonopress, a manufacturer of storage media that is part of Bertelsmann Marketing Services, has developed a revolutionary new form of vinyl LP that drastically reduces the environmental impact of the manufacturing process. The product is being launched in collaboration with Warner Music, a long-term client of Sonopress. This new vinyl is produced using recyclable polyethylene terephthalate (PET) as its base material, which can also be made from 100% recycled PET, rather than polyvinyl chloride (PVC). Pressing the discs requires neither natural gas nor steam, and a test operation saw energy savings of up to 85 percent compared to the traditional process. A first production line for the innovative LPs – dubbed Eco Record – was put into operation by Sonopress on Thursday at its plant in Gütersloh, Germany, following a series of tests last year.