Grupo Modelo Partners With WestRock and Grupo Gondi in Transition to CanCollar® Eco Packaging, Eliminating Over 100 Tons¹ of Plastic Waste
In a partnership with WestRock and Grupo Gondi, Grupo Modelo is investing roughly 4 million dollars in the sustainable, fiber-based CanCollar® Eco solution in Quintana Roo, a Mexican state on the Yucatan Peninsula. The partnership aims to help advance the beer company’s sustainability goals by eliminating its use of plastic rings in Mexico. Grupo Modelo is the first company in the Americas to adopt the recyclable CanCollar® Eco technology, which will replace hard-to-recycle plastic packaging and is expected to result in over 100 fewer tons1 of plastic waste each year. “At Grupo Modelo, we are continuing to evaluate various alternatives for plastic rings in the packaging of beer cans,” says Soqui Calderon, regional director of Sustainability for Grupo Modelo. “This is how we discovered CanCollar Eco, a new solution developed by WestRock and produced in Mexico by Grupo Gondi. Made from recyclable paperboard, this innovative packaging uses the least amount of material required to hold and to keep our beer cans secure through the supply chain.”