The scale and importance of e-commerce has been felt worldwide especially during the current pandemic and is here to stay. It has been the fastest-growing channel as consumers shop online, on their smartphones and through social media. All have come to expect a seamless shopping experience, the omnichannel approach, across multi-platforms from brick and mortar (click & collect) to online.
“At Aptar Beauty + Home we are READY to deliver our strategy by focusing on our enablers – sustainability, digitalization and transformation. Offering sustainable and e-commerce capable solutions is critical today. Packaging is the first interaction a customer has with our clients’ products. How it arrives, how it is disposed, and the overall customer experience is what our team is working on every day.” shares Marc Prieur, President, Aptar Beauty + Home.
For Aptar Beauty + Home, our e-commerce roadmap and omnichannel approach is anchored on 3 pillars:
Adapting the existing product range for specific requirements such as adding clips, increased robustness and retention force for e-commerce resilient solutions.
Integrating e-commerce features in the initial design of the packaging (leveraging locking and tamper evident features etc.).
Completely rethinking omnichannel to deliver superior technical design, optimize customer experience across all channels, minimize environmental impact and create packaging at the lowest delivered cost.
As an official participant in the Amazon Packaging Support and Supplier Network (APASS), we have been certifying our products with the Ista 6-Amazon compliance.
more at: https://www.aptar.com/news-events/aptar-beauty-home-ready-showcases-omnichannel-packaging-solutions-approach/