APP statement on Rainforest Alliance’s evaluation of The Forest Trust/Ata Marie wood supply study

Eduardo Rojas Briales, former Assistant Director-General and Head of the Forestry Department at FAO and Chair of the Collaborative Partnership on Forests, was elected the new Chairman of PEFC International at the 26th PEFC General Assembly. “The past years have seen forests being put at the centre of key global debates, especially in combating climate change,” said Mr Rojas Briales, following his election. “This unprecedented fact provides huge opportunities to share broadly the expertise accrued in the PEFC family with key stakeholders in these deliberations.” “Although PEFC’s main instrument is certification, its mission and grounding values are much broader and go much further. Bottom up, locally anchored forest management by families, communities, or indigenous peoples, as well as by other private and public players, is the backbone of PEFC. There is no other organization world-wide that represents the forest community in an integrated manner like the PEFC.”

Anti-paper greenwashing works, unfairly costing the U.S. paper, printing and mailing sector huge sums in lost revenue each year. But Two Sides North America’s (TSNA) Anti-greenwashing Campaign is succeeding in eliminating many of these misleading claims, clawing back hundreds of millions for these businesses, according to the results of the latest TSNA study. In their efforts to cut costs, many leading U.S. financial institutions, utilities, telecom companies and other service providers are using unsubstantiated environmental marketing claims – greenwashing – to persuade consumers to switch from paper to digital bills and statements, suggesting that going paperless is “green,” “saves trees” or is “better for the environment.” The new TSNA research results illustrate the damaging effects these greenwashing claims have on the U.S. paper, printing and mailing sector, finding that 65% of those who have seen anti-paper greenwashing claims are influenced to switch from paper to electronic bills and statements. The study, conducted in partnership with global research firm Censuswide, also showed that the Two Sides North America Anti-greenwashing Campaign is having a powerful impact, preserving more than $308 million in annual revenue for the sector.

Representatives of the American Forest & Paper Association (AF&PA), Northwest Pulp & Paper Association (NWPPA) and Oregon Forest & Industries Council (OFIC) are partnering to host today’s Forest Products Advocacy Day in Salem, Oregon. In meetings with legislators, they plan to highlight industry sustainability successes, including current greenhouse gas (GHG) emission reductions and the recently-announced goal, and discuss upcoming legislation. Following the success of GHG emission reductions by member companies, AF&PA has announced its new GHG reduction goal of 20 percent by the year 2020. In 2014, sustainable manufacturing practices under the association’s Better Practices, Better Planet 2020 initiative led to a 16 percent reduction of greenhouse gas emissions by member facilities, surpassing the previous 15 percent reduction goal ahead of schedule. In meetings with Oregon state lawmakers, they will discuss how any legislation to regulate or tax GHG emissions should account for industry leadership on emissions reductions. click Read More below for additional detail