Amcor partners in pioneering packaging technology to improve recycling
Amcor announces its membership of the Digital Watermarks Initiative “HolyGrail 2.0”, which brings together over 85 companies and organisations across the packaging value chain, including key customers and industry peers. HolyGrail 2.0 is a pilot project facilitated by AIM, the European Brands Association, with the objective to prove the viability of digital watermarking technologies for accurate sorting and, consequently, higher-quality recycling. The project also aims to demonstrate the business case for digital watermarking at scale. It builds on initial research by Amcor’s partner, the Ellen MacArthur Foundation, into innovations to improve post-consumer recycling.