ANA Urges New York To Put Brakes On Opt-In Privacy Bill (mediapost.com)

New York lawmakers should wait until next year before taking up a broad privacy bill that would require companies to obtain consumers’ opt-in consent before processing their data for ad targeting, the Association of National Advertisers urged Wednesday.

“The bill was introduced in the New York Senate just two weeks ago,” Dan Jaffe, ANA executive vice president for government relations, and Christopher Oswald, ANA senior vice president for government relations, wrote Wednesday to state lawmakers. “As a result, it has not received the benefit of careful and rigorous consideration by lawmakers, which is necessary to develop a workable privacy law that will significantly impact New York businesses and consumers alike.”

The proposed New York Privacy Act (SB 6701), introduced by state Senator Kevin Thomas, would also give consumers the right to access, correct and delete data about themselves.
more at source: https://www.mediapost.com/publications/article/363671/ana-urges-new-york-to-put-brakes-on-opt-in-privacy.html

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