ANA: Advertisers Struggling With Retail Media Networks (mediapost.com)

Join Brent Niemuth, President, as he jet-sets across Europe's cultural highlights in a journey through the French Riviera, Italy, the Swiss Alps, and Spain. At each destination, Brent draws from the local landmarks to reveal a unique facet of branding. This time, Brent draws inspiration from the top of the Alps in Lausanne, Switzerland. Welcome to a series where culture meets branding insights, delivering quick and practical insights that redefine your understanding of brand identity and success. Watch video at: https://jschmid.com/branding-abroad-the-swiss-alps/

How do we take a brand that sells home furnishings and give them a more compelling reason to be considered? First, we created a new brand positioning and tagline “Celebrate Every Season” which gave the brand a reason for being and became their rallying cry. We used powerful images and emotive copy to connect with the audience, inviting them to imagine a delightful scenario, evocative of the season. Finally, we created conceptual design to show how the campaign would play out across every touchpoint, ensuring the message is consistently strong, regardless of channel. We then repeated this process for each season throughout the year. Read the Case Study at: https://www.jschmid.com/blog/portfolio/grandin-road-fall-campaign/

HH Global has acquired Genii, an Australian owned marketing services provider. Genii was established in 2010 as a full service marketing execution business specialising in the provision of innovative, cost effective and strategic services to the retail sector. The company was founded by Marcus Smith and Layton Parslow and headquartered in Sydney. The acquisition will deliver significant value to the clients of both HH Global and Genii, through the strength of their combined proposition and scale. Existing Genii clients will benefit from HH Global’s worldwide reach, market-leading IP/Technology and significant support infrastructure, while HH Global are able to further enhance their offer to the retail and FMCG sectors and accelerate growth within their Australian business.