Americans: Ad Industry Should Be Held Liable For Greenwashing, Obstructing Climate Action (mediapost.com)

Are you ready to skillfully apply the principles of human behavior to your direct mail marketing messages to gain a competitive advantage? Since people default to hardwired behaviors without giving them a thought, we can use that to drive them to the response we want. We will use those behaviors to trigger them to buy our product or service leading to better direct mail results. In part one of this series, we will focus on the decision-making process and how we can use it to convert more sales with direct mail.

Join Us For An ANA Exclusive Webinar - Thursday, November 17, 2022 at 10:00am Central. Think data is only about numbers? Think again. Data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone. In fact, if you’re only relying on data to make marketing decisions, your brand is likely getting left behind. Consumers say that 80% of the brands they buy from don’t matter to them. See how data and analytics is proving that a more HUMAN approach is far more effective.

Dear Industry Member: If you tuned into the postal-focused session on Oct. 7th during our 14th Annual National Forum, you heard former Rep. Kevin Yoder (R-KS) discussing his involvement in the new Keep US Posted campaign, which was cofounded by the ACMA, the Greeting Card Association and other industry groups. Today, I'm writing you to encourage you to also become involved with this vital effort. The goal of this campaign is to protect the long-term interests of vital market dominant mail interests, including catalogs, first-class letters, cards, periodicals - all mail that's protected by the postal monopoly. When the USPS announced its Delivering For America plan this past March, it made pretty clear that the core of its future would be in parcels rather than market dominant mail. Keep Us Posted was subsequently formed to ensure our mail has a future. Our Goals & Ask: This is not a fundraiser. If your future is to continue to be in the mail via catalogs or types of mail, we're just seeking the following: • For starters, please look over the Keep US Posted website then click this link and enter your information to add your organization to the list of campaign supporters. • Follow Keep US Posted on Facebook and Twitter, and share/retweet our content. Additionally, text the word “mail” to 52886 and tap the link to join as a consumer supporter. Share the Keep US Posted logo (click here) when you do this. • Share the site and Keep US Posted messaging on your LinkedIn feed with this suggested text: “I am proud to support Keep US Posted (www.keepUSposted.org). This new campaign is dedicated to amplifying our voices as we speak out against delays, postage hikes and other threats to businesses, consumers and the entire mail system. Collectively, we can make a difference. Join us. #keepUSposted." • For the near term, the campaign is pre-funded. What we need from you now is to agree to have your company name listed as a supporter and lend your voice, not your money. Simply click here to join. A member of the Keep US Posted leadership team will be in touch with further information. • Be willing to be our point of contact to engage in activities when called on and participate whenever possible. These include social media engagement, encouraging your suppliers and other colleagues to get involved and join in campaign grassroots outreach to Congress.