Easysnap Technology and Fedrigoni joined forces for Packaging Innovation
The collaboration between Fedrigoni, Easysnap Technology, and Mars Food & Nutrition’s product brand, MasterFoods, marks a significant leap forward in sustainable packaging solutions. Together, we have developed Papersnap®, a fully recyclable, paper-based squeeze-on tomato sauce pack that meets consumer demands for eco-designed, convenient, and high-quality products. The innovative packaging design of Papersnap® ensures the freshness and flavor of MasterFoods’ Australian-made tomato sauce, crafted from sun-ripened tomatoes and select spices without artificial additives. Featuring a user-friendly design that enables one-handed use—simply press, fold, and squeeze to savor every drop in a clean, contactless manner—the partnership behind Papersnap® demonstrates how brands can join forces to minimize plastic waste while meeting the changing expectations of consumers. The global shift from plastic to paper is reshaping packaging and materials design, aiming to reduce single-use plastic and pave the way for more responsible production. This transition has become a key initiative for brands and industries looking to minimize their environmental footprint without sacrificing quality or functionality.