Amazon extends access to anti-counterfeit solution (chainstoreage.com)

Amazon is making a key tool in its fight against counterfeit products more readily usable by brands selling on its platform.

The e-tail giant is making Amazon Transparency, its product serialization solution designed to prevent counterfeits from being sold on its site, interoperable with brands’ own product serialization systems. Interoperability will enable brands that already have their own product serialization on their products or packaging to have access to Transparency’s protections without requiring any changes to their existing manufacturing and packaging processes.
more at: https://chainstoreage.com/amazon-extends-access-anti-counterfeit-solution

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