AlphaGraphics Seattle Widens its Capabilities and Adds Wide-Format to the Mix

Acquiring companies could be described as mundane for AlphaGraphics Seattle, which has purchased 15 businesses in the past 16 years to help expand their offerings and grow financially. The local commercial printer with four regional storefront locations, which focuses primarily on digital and offset printing, marketing campaign management, digital marketing, data management and promotional products, recently set out on a mission to break into the wide-format sign and banner market.

The most streamlined way to obtain this goal was to acquire and tuck-in an already solid signage company, which ended up with AlphaGraphics Seattle landing a deal with already-successful local business Stella Color early in 2018. Stella Color’s repertoire included stand-up banners, posters and wide-format signs for the retail, museum, event and trade show pop-up markets.

This acquisition certainly illustrates the trend of market convergence we’ve seen over the last few years between commercial printers and signage and graphics companies. Commercial printers are expanding into signage and sign companies are looking to take on the commercial printing space. Diversify, diversify, diversify! If you aren’t merging, you aren’t growing.

read more/source: http://www.piworld.com/article/alphagraphics-seattle-widens-its-capabilities-and-adds-wide-format-to-the-mix/

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