Allure designs holiday shopping issue around virtual try-on experiences (mobilemarketer.com)

Brief:
*Condé Nast’s Allure magazine partnered with Perfect Corp., the developer of augmented reality (AR) activations for beauty products, to integrate virtual try-ons into its November issue, according to a press release. The AR-powered experience will be available in the publisher’s “Ultimate Guide to Shopping” that hits newsstands Oct. 20.
*To see the AR features, smartphone users can scan a QR code in the issue to download Perfect’s YouCam Makeup app for free. The app, which overlays digital images of makeup on the live selfie view of a smartphone camera, will showcase beauty products featured in the magazine.
*The AR experience not only showcases products used for the Allure’s cover look, but also includes “Michelle’s Most Wanted,” the top choices from Editor-in-Chief Michelle Lee. The news shows how the publisher is evolving its holiday content strategy to meet shoppers on the mobile channels where they’re spending more of their time.

Insight: Allure’s collaboration with Perfect, billed as the first of its kind, shows how publishers can provide a more engaging experience for their readers by leveraging mobile tactics, including QR codes and AR, that are increasingly used to try on products and complete purchases online. Allure designed the issue around the shopping integrations, recognizing that in-person trips are on hold for many consumers.
more at source: https://www.mobilemarketer.com/news/allure-designs-holiday-shopping-issue-around-virtual-try-on-experiences/586964/

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