Ahlstrom and Terre de Couleur develop fiber-based hair cap to curb single-use plastic consumption in the beauty industry

Through a unique value-chain collaborative innovation, sustainable specialty materials leader Ahlstrom and cosmetic brand Terre de Couleur have launched a biodegradable and reusable, fiber-based hair cap for home and professional cosmetic use.

Terre de Couleur had an ambitious goal – to remove or decrease the plastic content in their single-use 100% plastic hair cap without compromising the performance nor the usage experience and comfort of hair professionals and consumers alike.

Thanks to Ahlstrom’s Genuine Vegetable Parchment (GVP) paper’s unique attributes, this hair cap which is composed of 100% cellulose fibers and does not contain chemical additives feels silky and flexible once wet. The cap offers many advantages in cosmetic applications such as shower use, hair mask applications, and hair coloring in professional or home setting to allow:
*Hair protection
*Maintains optimal humidity and heat for color or hair care setting
*Hand washable and reusable
*Chain-of-Custody Forestry Certified according to FSC® and PEFC™ standards
*Ahlstrom’s Genuine Vegetable Parchment certified home compostable with OK COMPOST HOME from TÜV and industrially compostable with OK COMPOST from TÜV (EN13432)
more at: https://www.ahlstrom.com/Media/releases/press-releases2/2023/ahlstrom-and-terre-de-couleur-develop-fiber-based-hair-cap-to-curb-single-use-plastic-consumption-in-the-beauty-industry/