Misinformation in Mailings and Annual Reports
Two Sides’ efforts to combat misleading claims related to print and paper has resulted in over 400 companies worldwide, including 118 in North America, removing unsubstantiated ‘green’ claims in their marketing materials. Despite our repeated efforts to contact TIAA and BlackRock, they continue to ignore consumer preferences and fact-based research to make unsupported environmental claims in their literature and mailings. Common consumer misconceptions about print and paper are reinforced by service providers as they increasingly encourage their customers to switch to electronic bills, statements, and correspondence to reduce costs. The incentive to switch is often based on unfounded environmental claims such as ‘Go Green – Go Paperless’ and ‘Choose e-billing and help save a tree.’ Not only are these claims misleading, but the drive to digital is not without environmental impacts and not welcomed by many consumers. Click "read more" below for additional information.