Brand owners sucked in by Canopy’s embarrassing boo-boos
Vancouver-based environmental group, Canopy, has launched a global campaign against paper packaging, claiming that three billion trees “disappear into packaging’’ every year leaving “a trail of deforestation, degraded forest systems, threatened species, and an increasingly volatile climate.” Strong words. But are they true? Not as far as Canada is concerned (and probably the US too). For a Vancouver-based group, Canopy is alarmingly ignorant of the packaging facts in Canada. Here’s one. Most of the paper packaging material made by Canadian mills is 100% recycled content! It’s not made (as Canopy claims) with the “habitat of endangered species such as orangutans or caribou.” There’s a lesson here for brand owners everywhere. We commend you for committing to environmental causes. But please, please do not allow yourselves to be publicly embarrassed by lending your names and credibility to the false and misleading claims such as Canopy makes above. Facts do matter.