AF&PA Commends EPA Action to Balance Benefits and Costs

Stakeholders from around the world are invited to give feedback on the revised Latvian PEFC Certification System. Deadline for comments is 20 April. Give your feedback. PEFC Latvia revised the country’s national forest certification system following the entry into force of the revised 2018 PEFC Sustainable Forest Management standard. See all system assessment details at https://pefc.org/discover-pefc/our-pefc-members/national-members/pefc-latvia . The Latvian system was submitted to PEFC after being revised in line with PEFC requirements. The national system is now undergoing the PEFC assessment process, carried out by an independent PEFC Registered Assessor. It must pass this assessment to maintain its PEFC endorsement.

Forester Grant Steeves of the JDI Sussex Woodlands office has discovered a rare plant population on JDI-managed Crown Land near Havelock, New Brunswick. During his survey walk of a forest block last fall, Steeves noticed a low-ground plant with unique broad white stripes on its leaves. Having had rare plant identification training, Steeves was aware that this could be quite a find. Steeves took a photo of the plant and sent it to JDI Naturalist Kelly Honeyman, who then visited the site to confirm the rarity: a Downy Rattlesnake Plantain - classified as an S-1 plant (with five or less known populations in New Brunswick) - the rarest in the rare plant ranking system.

In our increasingly environmentally conscious world, it’s common for companies to tout their green initiatives and environmentally friendly practices, and that’s just good business. But all too often, companies claim benefits – like the environmental superiority of “recyclable plastic” packaging or “going green” by switching from paper to electronic communications — as a way to cloak poor environmental performance or mask cost-cutting efforts. With no sound scientific evidence to back them up, these types of claims are textbook greenwashing. Some of the consequences of greenwashing are obvious. Clearly, unsubstantiated environmental claims mislead consumers, often causing them to take actions they would not otherwise consider. Greenwashing claims can also cause reputational harm, not only damaging the credibility of companies that make such claims, but also casting doubt over the valid claims of companies that are contributing to real environmental progress. The U.S. Federal Trade Commission’s “Green Guides” provide very specific guidance related to environmental claims, stating that “claims must be truthful, not misleading and supported by competent and reliable scientific evidence.” Unfortunately, this guidance is often ignored.