Advertisers Urge GOP To Support Opt-Out Privacy Law

The Association of National Advertisers is urging House Republicans to endorse a nationwide opt-out privacy standard that would override state laws, arguing that a federal law would lower costs for businesses.

A national standard “would help alleviate the substantial compliance burden imposed on businesses, eliminate confusion that may arise due to potentially conflicting state standards, retain well-functioning sectoral safeguards, and help small and startup businesses continue to offer innovative services in a competitive online marketplace,” the Association of National Advertisers writes in comments sent Monday to the House Energy and Commerce Committee’s Privacy Working Group.
https://www.mediapost.com/publications/article/404869/advertisers-urge-gop-to-support-opt-out-privacy-la.html

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