Advertisers Printing Celebrates 100 Years (piworld.com)

SCREEN Americas announces the installation of the Truepress JET 520NX to MCT, also known as Marketing Card Technology, LLC. The installation follows MCT’s investment in the Truepress JET 520HD+, which was installed in March 2020. MCT is a two-fold operation with two facilities in Illinois—one in Darien and one in Downers Grove. The company manufactures credit cards and personalized mockup cards in its Darien facility and runs a full-service direct mail marketing operation in its Downers Grove location. With a capacity to print, insert and mail 1.5 million pieces per day, MCT struck a strategic balance in its workload when it opted to complement its Truepress JET 520HD+ with a full-color Truepress JET 520NX. The company uses the HD+ for customers seeking high-end promotional items requiring coated paper and reserves the NX for jobs that can be produced on uncoated paper.

Quad/Graphics announced that it has released Marc Jacobs’ newest mascara brand in Quad’s PromoPage™ sampling carrier affixed to a major fashion publication. The publication targeted 50,000 subscribers to receive the full-sized mascara product sample with their home-delivered issue. To see a video of the revolutionary solution, visit http://go.qg.com/publishing-innovation. Product sampling is an important marketing strategy in the United States, accounting for $34 billion in marketing spend in 20161. In addition: • 81% of consumers agreed that experiencing a product increases their comfort level when purchasing2. • 94% of households stated that sampling is a good determining factor of product effectiveness3. • 92% of consumers surveyed reported they bought a product after trying a sample4. Click Read More below for additional information.

“We welcome Spectrum Printing & Graphics to the growing Two Sides network and look forward to working with them to promote the unique sustainable features of print and paper. Our membership now includes several commercial printers from family-owned businesses to large operations – they have been instrumental in educating their stakeholders about the great environmental story of print,” said Two Sides North America President, Phil Riebel. "Getting the facts straight about the positive story that the paper and printing industries have related to the environment and the economy is very important to us – it has been misunderstood for years. We are excited to help Two Sides convey an accurate message to the marketplace, our customers, employees and vendors," says Andrew Berman, President, Spectrum Printing & Graphics.